Introduction

• The Importance of Online Presence for Small and Medium Businesses
• The Evolution of Proximity Marketing
• What You’ll Learn in This Book

Chapter 1: Understanding Proximity Marketing

~What Is Proximity Marketing?
~Why Proximity Marketing Matters for Small Businesses
~The Benefits of Leveraging Proximity Marketing Technologies

Chapter 2: QR Codes: Your Bridge to Online Presence

~Demystifying QR Codes
~How QR Codes Work in Proximity Marketing
~Creative Uses of QR Codes for Small Businesses
~Case Studies: Small Businesses Succeeding with QR Codes

Chapter 3: The Power of Wi-Fi in Proximity Marketing

~Wi-Fi as a Tool for Customer Engagement
~Setting Up Guest Wi-Fi for Your Business
~Collecting Customer Data and Insights
~Wi-Fi Marketing Best Practices

Chapter 4: Navigating the Landscape with Google Maps

~Google Maps as a Discovery Platform
~Claiming and Optimizing Your Google Maps Business Listing
~Using Google Maps Ads to Attract Local Customers
~Measuring Success through Google Maps Insights

Chapter 5: Integrating Proximity Marketing into Your Business Strategy

~Developing a Proximity Marketing Strategy
~Budgeting for Proximity Marketing Campaigns
~Measuring ROI and Effectiveness
Adapting to Changes in Consumer Behavior

Chapter 6: Case Studies of Proximity Marketing Success

~Real-Life Examples of Small Businesses

~Real-Life Examples of Small Businesse

~Thriving with Proximity Marketing

Chapter 7: Tips, Tricks, and Pitfalls to Avoid

~Common Mistakes in Proximity Marketing
~Pro Tips for Maximizing the Impact of Your Campaigns
~Staying Compliant with Privacy Regulations

Chapter 8: The Future of Proximity Marketing

~Emerging Technologies and Trends
~Preparing Your Business for the Future

Conclusion

~Recap of Key Takeaways
~Encouragement for Small and Medium Businesses to Embrace Proximity Marketing
~Final Thoughts and Next Steps
Appendices
~Resources and Tools for Proximity Marketing
~Glossary of Terms
~Additional Reading